Archive for the ‘Product Art’ Category
Ogilvy design group in Brazil has created a most brilliant piece of product packaging: the Popcorn Sofa. When Magazine Luiza, the second largest department store in Brazil, wanted to promote a discount during Sofa Week, they turned to Ogilvy. The Popcorn Sofa is an everyday popcorn bag that transforms itself into a sofa when the corn is popped. Asks the agency: “Who doesn’t like to watch TV sitting on a comfortable sofa, eating popcorn?” As it turns out, a lot of people. Magazine Luiza sold 7,500 sofas that week, an increase of 17% over normal weeks, and people continue to come in asking for the popcorn. And…I’m suddenly starving.
[via Ads of the World]
Perhaps you caught Jason Freeny‘s announcement this morning entitled: Freeny + Jailbreak = “CAPSL”. I have taken it upon myself to do a titular paraphrasing and achieve: “Jailbreak + Jason Freeny = Awesome”. Either way you slice the semantics, Jailbreak and Jason Freeny have teamed up to make an incredible product, and yours truly gets to be involved in it!
There is a striking similarity between the names of Jailbreak founder, Jason Feinberg, and Godfather of Toy Anatomy, Jason Freeny. This, combined with their passing knowledge of each other and Jailbreak’s fandom for Freeny’s work, meant an introduction was in order. In September of 2010, I cc’d my friends, the two Jasons, on an email, writing: “Who knows, perhaps someday you could make a dream toy.”
Perhaps, indeed. I’m really, really excited about the CAPSL project. This is just the beginning of a new art movement. Stay attuned.
Jason Freeny just posted these photos from the Fame Master booth at the 2011 Hong Kong Toy Fair. The reveal provides an exciting update to the previously posted work-in-progress shots of Jason’s forthcoming Gummi Bear Anatomy 3D puzzles. I’m super stoked about these, and they should be arriving soon. In the meantime, you can download a brand new set of Gummi icons (Mac only, sorry) by Freeny in the Free Stuff section of his website.
The Graffiti Cocktail Shaker is another one of those noteworthy products we stumbled upon at New York Gift Fair, which I totally forgot about until coming across it again online yesterday.
We just finished showing at the NY International Gift Fair (thus the lack of blog posts this week), and one of the coolest things we came across was this new line of colorful ceramics from Ugly Doll.
Available are cups, mugs, cookie jars and coin banks (not shown), which range in price from $12.00 to $30.00.
Mimoco’s “designer” flash drive line Mimobots has previously been decorated with Star Wars and Hello Kitty Characters, and now it will lend its frame to the iconic superheroes & villains of the DC universe.
First up is a run of five Batman Mimobots, including the limited-edition (5,000 pieces) vintage 1939-style Dark Knight shown above, which is the only one currently available to purchase [$19.95-$54.95].
The Joker, Robin, Catwoman and another Batman version (last three after the jump) round out the series, and will be released in February, presumably at Toy Fair in New York. They’ve also promised to expand this line in the near future with Green Lantern, The Flash and Superman Mimobots.
Congrats to Evan & the Mimoco crew for this stellar release!
With the Hundred Dollar Wallet, it’s what’s on the outside that counts. If you’ve always felt like a rockstar but have never quite gotten the treatment you deserve, the Hundred Dollar Wallet is the answer to your problems. Just pull it out of your pocket and watch as people line up to offer to carry your luggage, seat you at the best table in the house, or tilt your coffee cup to your lips when you’re ready for a sip.
Before buying the Hundred Dollar Wallet, you must ask yourself this one simple question: Are you the kind of guy who carries a boring old leather wallet or are you a jetsetting international playboy who parties with supermodels on his yacht every summer in the Greek islands?
$100 Wallet for only $12.99?! That’s like free money…
While Tech Crunch reported about two weeks ago that Rovio — the Finnish computer game developer responsible for creating the most compulsively addictive cell phone game since snake — were planning to release their Angry Birds as plush toys, it wasn’t until a few days ago that the products were made available for pre-order online.
Supposedly there are limited quantities being produced, so head over to either the Angry Birds Shop or Toy Wiz.com to reserve the 8″ plushies ($14.99 each) for a December delivery. The only question remaining is will they make pigs?