Archive for the ‘ads’ CategoryPopcorn Sofa = Packaging That Pops
Posted:
Tuesday, May 10, 2011
in ads, Art, Creative Company, DIY, pop culture, Proddities, Product Art
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Ogilvy design group in Brazil has created a most brilliant piece of product packaging: the Popcorn Sofa. When Magazine Luiza, the second largest department store in Brazil, wanted to promote a discount during Sofa Week, they turned to Ogilvy. The Popcorn Sofa is an everyday popcorn bag that transforms itself into a sofa when the corn is popped. Asks the agency: “Who doesn’t like to watch TV sitting on a comfortable sofa, eating popcorn?” As it turns out, a lot of people. Magazine Luiza sold 7,500 sofas that week, an increase of 17% over normal weeks, and people continue to come in asking for the popcorn. And…I’m suddenly starving. [via Ads of the World] 
In a move that few others can probably identify with, artist James Howard ditched gmail in favor of Yahoo Mail because the latter’s spam filters allow through “plenty of bizarre underworld imagery.” This unlikely reason to choose an email provider makes more sense when considering that Howard appropriates spam into art.
It’s this imagery that Howard uses in his art. At some point in time, the images had an intentional artist or an owner, but the spam artists have copied, retouched and distorted their work far beyond the original. Howard uses the same process, building all of his works in Photoshop. Realizing that there will come a time when spam will be a forgotten nuisance of the past, Howard has turned his attention to Facebook, of which he remarks: “Why have that much information on a site owned by someone else? They have control over you and your content.” A show featuring Howard’s work at the Charles Saatchi Gallery in London recently concluded, but you can see his spam art this month at Aubin Gallery in London, Detroit Gallery in Stockholm, Sweden and Torrance Art Museum in California. Click through for additional imagery. [via PFSK]
Sweden-based graphic designer Viktor Hertz has reimagined the logos of several familiar companies by making them representative of their actual content. YouTube becomes a channel for viewing cat videos. MTV gets honest about its audience. Porche reveals TMI about its drivers. You get the picture. Literally. Click through for a few more of Hertz’s Honest Logos and a dynamic Flickr slideshow.
There’s an advertisement/game/Matrix-like marvel going around today that concerns, of all things, ice cream. Imagine if Mario was a pretty woman and he jumped for bon bons instead of bricks, and you’d have the beginning of this epic infotainment odyssey. Using your keyboard’s arrow keys and space bar, you direct the protagonist through a series of luxurious vignettes. The product placements, however, are not just background wallpaper; they’re active elements of the character’s journey. (I spent a good couple minutes jumping around platforms in a Dove ad while reliving an old recurring Pitfall Harry anxiety dream.) The spot was produced by Magnum, the UK’s classy cousin to our Good Humor. It’s really pretty amazing. Start at:Â http://pleasurehunt.mymagnum.com Read the rest of this entry »
November has been officially re-dubbed Movember, or national grow yourself a tache month, to raise awareness and funds for men’s health issues. For the occasion, Singapore-based advertising agency TBWA has designed a campaign, “Moustaches Make a Difference,” illustrating how people like Gandhi, Einstein, Mario, Salvador Dali and others would be perceived without their famous lip ornaments. One notable omission from the nine-part series is Hitler, but luckily our friends at Hipster Hitler have taken care of that for us. Take a look at the rest after the jump. Future Products if Prop 19 Passes, According to Ron English
Posted:
Tuesday, November 2, 2010
in ads, Art, Branding, Counterculture, People, pop culture, Proddities, products
Everybody vote today? Remember: it’s about more than getting high. Check out two more from our amigo, Mr. English, after the break. [Via Popaganda] The Hipster Beer
Posted:
Wednesday, October 27, 2010
in ads, Art, Branding, Hipster Junk, People, pop culture, posters
Illustrated by Boulder, Colorado-based artist Josh Holland, this hipster fabulous poster was created for a PBR-themed art show in Denver, and subsequently used for the beer’s billboard ad in several major cities. Check out more of Josh’s work on his website. This is not your typical tourism promotion video but, then again, if you read this blog you’re probably not a typical tourist. Personally, I’m entranced by this footage and though I’ve never actually heard of Kerala and would be hard pressed to find it on a map, I’m ready to pack my bags. The film, titled “Your Moment is Waiting” was made made for the Kerala Tourism Board by Prakash Varma who gets props from us for going way outside of the box and bringing art to what could arguably be considered the most banal medium known to man. [via Adpunch]
This series of ads, featuring naughty toys in various compromised positions, was made for the Art Directors Club of Hungary by ad industry heavyweights DDB. Click through for softcore teddy porn. [via I believe in advertising]
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