As an apparent statement against overly sugary children’s cereal (a box of Frosted Flakes is 37% sugar) and because it’s “Grrrrreeeeaaat!”, Ron English created this Fat Tony figure, which he then promoted by planting it on the appropriate shelf at an LA supermarket.

According to Clutter Magazine, this Fat Tony will be released as a toy, limited to 500 pieces with more limited followup editions available later.

After the jump, watch a couple of classic Frosted Flakes ads, featuring a slimmer (but no less ridiculous) Tony the Tiger, Superman and horseback riding.

via Vinyl Pulse