Multimedia artist Hunter Jonakin has created a videogame that I would actually want to play. In his words:

The premise of the video game is to allow the viewer to virtually destroy work by the artist, Jeff Koons.

Jonakin chose Koons for his ability to polarize viewers. I can already think of two stories that would prompt me to direct some animated ammo at Koons’ Balloon Dogs. In January, Koons’ lawyers took aim at San Francisco-based shop and gallery, Park Life, for selling balloon dog book-ends. Jeff Koons’ Balloon Dogs are valued at 20 million dollars each and are owned by billionaires, but the company that fabricated the large metal sculptures, Carlson and Co, filed for “something akin to bankrutpcy” last year.

The game is set in a large museum during a Jeff Koons retrospective. The viewer is given a rocket launcher and the choice to destroy any of the work displayed in the gallery. If nothing is destroyed the player is allowed to look around for a couple of minutes and then the game ends. However, if one or more pieces are destroyed, an animated model of Jeff Koons walks out and chastises the viewer for annihilating his art. He then sends guards to kill the player. If the player survives this round then he or she is afforded the ability to enter a room where waves of curators, lawyers, assistants, and guards spawn until the player is dead. In the end, the game is unwinnable, and acts as a comment on the fine art studio system, museum culture, art and commerce, hierarchical power structures, and the destructive tendencies of gallery goers, to name a few.

Jeff Koons Must Die!!! is made up of a fabricated 80s style stand-up arcade cabinet and a simulated digital environment presented in a first-person perspective. There is no word as of yet on whether Koons is planning to appropriate this idea for his next retrospective or sue Jonakin into oblivion. Watch the video after the jump.