Apr 08

Things That Might Be Art: TrustoCorp’s Product (Re)placement

Posted:    Thursday, April 8, 2010 in Things That Might Be Art
   April 08, 2010 11:50 AM 
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Things That Might Be Art is a new weekly feature here on The Jailbreak. We will present you, our readers, with a product, idea or creation that skirts the line between art, design or something else entirely. Then you will tell us what you think via a handy poll. Sound good? Great, let’s get started.

Subversive social commentary has become commonplace in the becoming-more-mainstream world of underground street art. Everything from advertisements to street signs to billboards to store windows to corporate logos and now products have provided the medium for artists to convey their distaste with the deterioration — both physically and literally — of our society

This past weekend in New York City, TrustoCorp — a notorious and anonymous artist (or artists) “dedicated to highlighting the hypocrisy and hilarity of human behavior through sarcasm and satire [by] targeting areas in the public domain typically reserved for messages of trust and authority” — placed over 100 re-branded food and beverage products in shops, bodegas and Kmarts in the greater Manhattan area.

The question here is simple: do you, fine readers, think this is art? Please vote below and/or click through to see a few more photos. [via Arrested Motion]

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  • http://tasteepudding.com/2010/04/subversive-product-placement/ Tastee Pudding » Subversive Product Placement

    [...] I love this: “This past weekend in New York City, TrustoCorp — a notorious and anonymous artist (or artists) ‘dedicated to highlighting the hypocrisy and hilarity of human behavior through sarcasm and satire [by] targeting areas in the public domain typically reserved for messages of trust and authority’ — placed over 100 re-branded food and beverage products in shops, bodegas and Kmarts in the greater Manhattan area.” (Source: The Jailbreak) [...]

  • http://blog.neonmonster.com Jeremy

    There was a debate about this form of ‘social commentary’ specifically applied to food labels over on Joy Engine not too long ago. Some people think it borders on socially irresponsible since it potentially relabels food. That never even occurred to me as I would likely NOT pick up a candybar packaged as BULIMIA, but then, I’m not the target for this. I guess now that I’m seeing it again I don’t see the problem. If someone buys a bar that’s been re-labeled BULIMIA, they probably weren’t reading labels and maybe, just maybe this one label will wake them up.