Best known for their synchronous treadmill video, Chicago band OK Go have outdone themselves with this one-shot clip for their latest track, “This Too Shall Pass.” The guys sketched out the idea and then hired a collective of geeky art engineers known as Synn Labs, who spent the better part of four months building a two-story Rube Goldberg machine for this video. What starts as the simple falling of a few dominoes quickly gives way to an overly-complex contraption that has the end goal of blasting the band in the face with colorful paint. It’s a fun watch and proves, maybe, that these guys make the best music videos in the world. If nothing else, they understand what it takes to go viral, as this clip has already amassed almost 1 million views in two days. Check out a making-of featurette over on Fast Company.
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