Ray-Ban Convinces Man to Get Sunglasses Tattoo For “Never Hide” Campaign

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The most famous facial tattoo I can remember is the tribal one Mike Tyson got some time ago. Stupid and obnoxious sure, but nothing beats this guy named Matthew who was somehow convinced by Ray-Ban to get a pair of their shades tattooed on his face. Here’s to hoping he got paid handsomely, or that this is all a big hoax and he won’t be forced to permanently look like a dumbass. At least it seems like his girl still digs him. There’s video evidence under the cut. Check out his Flickr stream for more photos. [Courtesy of Gawker]

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