President Obama is depicted as an aging, apparently distressed old man in this advertisement, which has appeared in and around the Copenhagen Airport in Denmark ahead of the UN’s 15th conference on climate change (starting Dec. 7th). The president’s version is just one in a series of ads showing has-been world leaders lamenting their regret for not acting sooner: “I’m sorry,” the ad says. “We could have stopped catastrophic climate change…We didn’t.”
The ads were commissioned by Greenpeace and executed by ad agency, Arc Communications. Check out a quote and the other four ads after the cut. [Via CR Blog]
Toby Cotton of Arc Comm explaining the campaign: “It’s an apology from the future aimed at putting pressure on  - and just maybe making these world leaders think twice about the consequences of their action or inaction now. The brief from Greenpeace International was simple: to put pressure on world leaders to create a fair and binding agreement at Copenhagen.”
Nicholas Sarkozy (France)
Gordon Brown (UK)
Stephen Harper (Canada)
Luiz Inacio Lula da Silva (Brazil)
Credits
Agency: Arc Communications
Concept, design, creative direction: Toby Cotton
Photo research: Karen Guy
Airport photos of the ads in situ: ©Christian Aslund/Greenpeace
Image credits (original photography before the ‘aging’ effects)
Sarkozy image: oaø (flickr)
Obama: ©SEIU International (flickr)
Tusk: ©bartheq (flickr)
All the other original photos: from Hollandse Hoogte photo library
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