Nov 19

Famous ‘John & Paul & Ringo & George’ T-Shirt to be Re-Issued

Posted:    Thursday, November 19, 2009 in What
   November 19, 2009 11:22 AM 
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In 2001, Amsterdam outfit Experimental Jetset set out to design the ‘archetypical’ band T-shirt. So they stripped down the lofty connotations of a rock-band persona into a simple list of four names: John, Paul, Ringo and George. And soon thereafter their infamous, and oft-imitated, ode to The Beatles was born. The “JPRG” T-shirt has been out of print for a few years, but it will be re-issued this coming January by Japanese label, Publik. [Via]

More info and pictures after the break.

Here’s how EJ explained the process from conception to product-in-hand of the original “JPRG” T-shirt:

“In a way, the shirt is very much about abstraction: the process of translating figurative images into something less figurative. There’s also an iconoclastic streak running through the shirt: the idea of puncturing through the world of images, by using text.”

“The fact that we used an ampersand (‘&’) after each name had a purely formal reason. When we put the four names under each other, without the ampersands, we thought the name ‘George’ was sticking out too much, as this word was the longest. We solved this by putting the name ‘George’ at the bottom on the list, and adding ampersands to all the other names. This way, the list of names looked more even. That’s how the ampersands were introduced in the design.”

Click here to pre-order your shirt in black, yellow or white for around $60.00 through Publik.

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Posted by   on 11:22 am
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  • http://panicstreak.blogspot.com/ panicstreak

    Or you can save 50% and just make a custom with the same names @ thenamesbrand.com

  • jailbreakcollective

    some people like their shit authentic…but thanks for the suggestion

  • http://timengledesign.wordpress.com/2010/07/14/famous-%e2%80%98john-paul-ringo-george%e2%80%99-t-shirt-to-be-re-issued/ Famous ‘John & Paul & Ringo & George’ T-Shirt to be Re-Issued « SMELL WHAT I AM THINKING

    [...] “The fact that we used an ampersand (‘&’) after each name had a purely formal reason. When we put the four names under each other, without the ampersands, we thought the name ‘George’ was sticking out too much, as this word was the longest. We solved this by putting the name ‘George’ at the bottom on the list, and adding ampersands to all the other names. This way, the list of names looked more even. That’s how the ampersands were introduced in the design.” via thejailbreak.com [...]