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Matteo Bologna of Mucca Design spearheaded this awesome brand-identity campaign for Brooklyn Fare, a new full-service gourmet grocery in downtown Brooklyn. He used witty copy to reflect his client’s personality, and created a custom typeface (Fare Serif) that pops off the four basic colors used throughout. Check out the rest of the adverts after the break. We particularly dig the, “It’s a medium, not a grande” and, “It’s a small, not a tall” coffee-cup sleeves that blatantly mock Starbucks. The rest of the campaign works, too; as the snarky nature of its copy seems to perfectly reflect a Brooklyn state of mind. Brooklyn Fare is located 200 Schermerhorn St. in Brooklyn. For more info click here.
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Fuckin' awesome. Yes! It's about time someone called out Starbucks' psuedo-European bullshit!