Video — Sony’s Smashing Campaign

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As part of its Australian ad campaign, Sony launched a seven-pound PS3 Slim into a Bravia KDL46X LCD TV at 50 MPH. They invited Giz Mag to witness the demolition and this slow motion video is the result.

The purpose was to promote Sony Australia’s giveaway of 25,000 PS3 slims with the purchase of a Bravia TV.

[Mashable, Gizmodo]

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