It’s a hit or miss proposition when reporting on concepts, but this fire alarm ashtray is simply too–dare I say–brilliant not to show it some love.
It was conceived by Istanbul, Turkey-based ad-man, Burak Kaynak, who wanted to create something, “industrial and humorous” while staying consistent with the product’s inherent purpose.
He seems to have achieved both of those things pretty well with this design.
Watch out, though, Kaynak, if the folks over at Urban Outfitters see this thing, it will be in stores everywhere by Friday afternoon.
Three more shots after the jump.
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