Exploit Yourself, directed by Carl Rinsch for Nike.
“‘Exploit Yourself’ talks about pushing your limits just for the sake of it. We see no competition or race but the one we all got within, still we keep trying to beat ourselves up. Faster runs, quicker movements, higher jumps: strength, pain, muscle, sweat, determination, thirst. Trying one’s best, never give up, create an enemy when there’s not one, the feeling of suffering for self beating. Winning in front of your eyes, winning for your eyes only, and never stop making you BETTER. Who said life at the city was placid?”
Supposedly Mr. Rinsch is a protege of legendary director Ridley Scott and is in talks to direct a new Alien flick. Remember those??
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